Ditch the ad agency! You can run self managed Facebook Ads without any ongoing fees.
Pay for your ad spend directly with Facebook with absolutely no markup. The minimum budget is only $5.00 per day.
Included with every paid plan with a $50 one time set-up fee. (Ad spend not included.)
Facebook Automotive Inventory Ads
Facebook Automotive Inventory Ads are fully automated ads that are optimized for Facebook users actually in the market for a vehicle. Auto Inventory Ads use your vehicle catalog, Facebook pixel and user engagement on Facebook to show ads to specific in-market shoppers within a radius of your dealership
Unlike Facebook Marketplace alone, Automotive Inventory ads are proactive, and Facebook will show your inventory to users looking for similar vehicles across all of Facebook's destinations, including Facebook Marketplace.
Once set up, the process is fully automated and dealers can simply adjust their ad spend, and start, pause, and stop their ad campaigns anytime.
Drive Targeted Traffic to your VDPs
Unlike most automotive marketplaces, Facebook Auto Inventory ads can be set up to drive targeted traffic to your dealer website, where you can control the car shopping experience. When a user clicks an ad for more details, the user can be directed to the VDP (vehicle detail page) for that specific vehicle.
Once the user is on the VDP of your dealer website, he can then be prompted to view your other vehicles, schedule a test drive, fill out a credit app, etc.
Even a minimum ad spend of $5.00 per day can drive hundreds of unique, in-market visitors to your website per month.
On-Facebook Destination Ads
As an alternative to drving traffic to your VDPs, dealers can opt for On-Facebook Destination for Automotive Inventory Ads instead, which directs users to a mobile-optimized shopping experience on the Facebook platform.
When a shopper clicks on an auto dealer’s ad, they’ll land on a dynamic Vehicle Detail Page (VDP) on Facebook that’s created using information from the dealer’s auto catalog. From this VDP, shoppers can research vehicles, discover additional inventory and connect directly with dealers via Facebook Messenger, lead , phone call or by visiting a dealership in person.
Facebook Destination for Automotive Inventory Ads offer a frictionless shopping experience, which eliminates the possiblity a user might experience frustration by being directed off the Facebook platform.
*Free Facebook catalog-ready, hosted inventory files
Facebook has automated nearly every aspect of their Automotive Inventory Ad platform, setting up an automotive catalog, formatting ads, audience targeting, etc. Dealers can now run automated ads themselves - easily!
Facebook has also added a new feature for car dealership business pages to showcase their vehicle inventory.
Here is a link to Facebook guides for Dealers to set up Facebook Automated Inventory Ads directly:
Set up your automotive catalog using Commerce Manager:
https://www.facebook.com/business/help/362316057755813
Complete your automotive inventory ad campaign in Meta Ads Manager
https://www.facebook.com/business/help/887605908064816?id=378777162599537
We will be creating a new series of tutorials soon!
Live Chat Messenger Integration
In order to make the most of the increased traffic to your website and Facebook pages, it is highly recommended to respond to leads directly with Facebook Messenger. However, if you are using or want to use live chat on your dealer website as well, managing and staying logged into multiple apps can be a pain. The ideal solution is live chat with Messenger integration.
A good recommendation is LiveChat.com, one of the most popular and affordable live chat solutions on the market. And LiveChat.com has a seamless Facebook Messenger integration, allowing you to answer customer inquiries from your website and Facebook pages with one integrated app.
LiveChat.com costs significantly less than "automotive" chat providers, with prices starting at only $20.00 per month. You can compare their plans here!
